Author
Founder & CEO
Dejan Zoric is the founder and CEO of Soda. He sold watches for years before building Soda, and he's still in many paid dealer groups. He built Soda because the watch trade runs on group chats, screenshots and trust that can't be checked, and dealers deserve one place built by dealers, for dealers.
The watch market
A watch dealer's guide to NYC's Diamond District: where it is, how 47th Street works, its history, how to buy safely and what to expect on your first visit.
5 min read
Selling
How to sell watches wholesale to other dealers: pricing for the trade, finding buyers, listing for dealers, payment and shipping terms, and repeat buyers.
4 min read
How Soda compares
IWJG runs members-only watch shows plus an app. Here's how a trade-only platform for verified dealers compares on access, deals, payments and cost, Oct 2026.
6 min read
Authentication & safety
Should you buy a Rolex without box and papers? What papers are, the guarantee, servicing, the price gap, stolen-watch checks and when it makes sense.
5 min read
Selling
How watch consignment works for dealers: typical commission rates, what to agree in writing, payouts, risks on both sides and when buying outright is better.
5 min read
Running a dealer business
What 'on memo' means in the watch trade, how memo deals between dealers work, typical terms, the risks for the dealer who lends, and how to protect yourself.
5 min read
Sourcing & buying
The watch trade shows dealers actually go to: IWJG, the Las Vegas antique show, JCK, Miami, Hong Kong and Europe, with who can get in and what to bring.
5 min read
Running a dealer business
Your inventory is your brand. Why the watches you stock shape the clients you attract, and how independents and rare pieces bring in serious collectors.
5 min read
Pricing & margins
Why Rolex-only dealers fight for thin margins: everyone knows the price, public indices track it daily, and CPO competes. How diversifying gives you more room.
5 min read
How Soda compares
B2BWatchMarket.ch and Soda both move dealer trades out of chat apps. What each one does, and what goes into a deal record, as of October 2026.
5 min read
How Soda compares
Bezel is a consumer watch app where every sale routes through Bezel for authentication. Here's how a direct, trade-only network of verified dealers compares.
5 min read
How Soda compares
Chat Watches rebuilds dealer group chats with watch tools. Soda puts every verified dealer in one marketplace. An honest comparison, October 2026.
6 min read
How Soda compares
Chrono24 is a retail marketplace for selling to collectors. How a trade-only network of verified dealers compares on fees, trust and dealer-to-dealer deals.
6 min read
How Soda compares
ChronoDesk and Soda both connect verified watch dealers. Here is how pricing, credits, auctions and deal safety compare, as of October 2026.
5 min read
How Soda compares
ChronoGrid turns WhatsApp group posts into listings for vetted dealers. Here's how a trade-only platform with binding deals compares, as of October 2026.
5 min read
How Soda compares
eBay is a public marketplace with tiered final value fees on every watch sold. Here's how a trade-only network of verified dealers with no commissions compares.
5 min read
How Soda compares
Elefta pairs dealer software with a B2B marketplace. Soda builds the trade around binding deals, live auctions and visible track records.
5 min read
How Soda compares
Flowsist is an inventory and multi-channel sales tool for luxury watch dealers. Here's how a verified, trade-only dealer marketplace compares, October 2026.
5 min read
How Soda compares
HoroClick runs one shop's inventory, consignments and workshop. Soda connects verified dealers to trade. An honest comparison as of October 2026.
6 min read
How Soda compares
Hyves is a B2B luxury trading app for watches, bags, art and sneakers. Soda is a trade-only platform for watch dealers. Compared, October 2026.
5 min read
How Soda compares
Kigu turns WhatsApp group messages into private records. Soda gives verified dealers one place to list, find, agree and record deals.
6 min read
How Soda compares
Mazalgo is a pricing and deal workbench that says it is not a marketplace. Here is how a verified, trade-only dealer platform compares, as of October 2026.
6 min read
How Soda compares
Milleso is UK shop software for stock, VAT and compliance. Soda is where verified dealers trade with each other. A fair comparison as of October 2026.
5 min read
How Soda compares
Moda sells memberships to group chats plus Moda-lytics price data. Here's how a trade-only platform for verified watch dealers compares, as of October 2026.
6 min read
How Soda compares
TheWatchCloud makes 300+ WhatsApp dealer groups searchable. Here's how a trade-only platform with verified dealers and binding deals compares, October 2026.
5 min read
How Soda compares
Vault47 runs a jewelry and watch store's counter. Soda connects verified dealers to trade with each other. What each does, and the costs, October 2026.
5 min read
How Soda compares
Vericog syncs one dealer's watches to eBay, Shopify and Chrono24 and says it isn't a marketplace. Here's how a verified dealer network compares, October 2026.
5 min read
How Soda compares
Every kind of watch dealer platform compared, as of October 2026: dealer groups, back-office software, B2B networks and marketplaces, and what to look for.
6 min read
Running a dealer business
How to choose watch dealer software, from a dealer who built one: what good looks like, the questions to ask (with answers), red flags and real pricing.
16 min read
How Soda compares
WatchCharts is a price guide and listings tool built around collectors. Here's how a trade-only platform where verified dealers actually do the deal compares.
5 min read
How Soda compares
WatchDealerInventory is a UK inventory platform with B2B links and channel publishing marked Coming Soon. Here's how a verified dealer network compares in 2026.
5 min read
How Soda compares
WatchDealerPro lists $99 and $149 plans plus a 2% transaction processing fee. Here's how a flat, no-commission dealer platform compares as of October 2026.
5 min read
How Soda compares
WatchFlow helps dealers post inventory into WhatsApp and Telegram groups. Soda is a verified, trade-only network where the deal happens.
6 min read
How Soda compares
WatchTrack is store management software with a subscriber network called Connect. Soda is a trade-only network built around binding dealer deals.
5 min read
How Soda compares
WatchTraderHub is a back office for one dealer's stock and retail channels. Here's how a trade-only network of verified watch dealers compares, October 2026.
5 min read
How Soda compares
Worldwatch and Soda both run verified, commission-free dealer marketplaces. Where they differ: auctions, binding deals, Looking For and payments.
5 min read
How Soda compares
WristBook is a CRM and accounting tool for one dealer's buyers and books. Soda connects verified dealers to trade. Compared as of October 2026.
5 min read
The watch market
Is the Audemars Piguet waitlist real? What AP says, how its own boutiques decide who gets a Royal Oak, and what a dealer has seen about purchase history.
8 min read
Authentication & safety
Are Facebook, WhatsApp and Telegram watch dealer groups safe? A dealer on the 12 biggest problems, from fake dealers to payment swaps, and what to use instead.
9 min read
The watch market
Is the Patek Philippe waitlist real? What Patek says, how retailers choose who gets a Nautilus or Aquanaut, and what a dealer has seen about purchase history.
9 min read
The watch market
Is the Richard Mille waitlist real? What RM says, how its own boutiques decide who gets a watch from a few thousand a year, and what a dealer has seen.
7 min read
The watch market
How Rolex price increases work, what changed in 2026 (dated and sourced), why retail prices rise, and what it means for secondary prices and dealers.
5 min read
The watch market
Is the Rolex waitlist real? What Rolex says, what's been reported and what a dealer has seen: why purchase history and relationships decide who gets the call.
7 min read
Running a dealer business
What to include on a watch dealer invoice: business and buyer details, the watch, serial, set, condition, disclosures, price, shipping, tax and payment terms.
5 min read
Authentication & safety
What aftermarket watch parts are, from dials and bezels to added diamonds, how they differ from service parts, how they affect value and why disclosure matters.
4 min read
The watch market
Authorized dealer vs grey market dealer: how they differ on price, availability, warranty and choice, whether grey watches are legit, and who to trust.
4 min read
Becoming a dealer
How to become a watch dealer with no experience: learn the market for free, make first contacts, start with small deals and build a reputation from zero.
5 min read
Sourcing & buying
Can you buy luxury watches wholesale? How brand distribution works, why 'wholesale Rolex' offers are red flags, and how dealers really buy at trade prices.
4 min read
Becoming a dealer
The costly mistakes new watch dealers make, from overpaying and skipped checks to payment fraud and backing out of deals, and how to avoid each one.
4 min read
The watch market
What happens to a watch's value when it's discontinued: why some references jump and others fade, the Patek 5711 example, and how dealers should respond.
4 min read
Authentication & safety
Facebook watch groups carry real risks: the highest social media scam losses, fake profiles, shopping scams and SOLD comments. Here's how to stay safe in them.
6 min read
Becoming a dealer
Flipping watches with little money: realistic expectations, choosing a price band where mistakes are survivable, why liquidity beats margin, and cutting costs.
5 min read
The watch market
What a full set watch includes, how much box and papers add to resale value, and when buying or selling a watch-only piece makes sense.
4 min read
The watch market
How unworn Rolex watches reach grey market dealers: retail buyers who resell, collectors, dealer networks and cross-border price gaps, and why prices differ.
6 min read
Pricing & margins
An honest breakdown of how much watch dealers make: how capital, margin, turnover and overheads drive income, with illustrative scenarios.
4 min read
The watch market
How the secondary watch market works: who buys and sells, how watches move from owner to dealer to collector, how prices are set and what recent trends mean.
5 min read
Authentication & safety
How to authenticate a Rolex before you pay: serial and reference, papers, dial, case, bracelet, movement and aftermarket parts, and when to call a professional.
6 min read
Becoming a dealer
How to become a Rolex dealer: how Official Rolex Retailers are appointed, why there's no public application, and the realistic route into dealing Rolex.
5 min read
Becoming a dealer
How to become a watch dealer, step by step: learn the market, set up the business, find capital, source your first watches, avoid fakes and build a reputation.
9 min read
Selling
How watch dealers build a client list: turning one-off buyers into repeat clients, tracking wish lists, follow-ups, buybacks, trade-ins and referrals.
4 min read
Authentication & safety
How to buy a watch from a dealer safely: verify the seller, check the watch and serial, agree terms in writing, avoid payment fraud and inspect on arrival.
5 min read
Sourcing & buying
How dealers source a specific watch for a client: defining the request, taking a deposit, searching the dealer network, pricing the find and closing safely.
4 min read
Becoming a dealer
How to flip Rolex watches like a dealer: why Rolex is so liquid, reference and variant knowledge, card dates, sets, links, serial checks and how prices move.
5 min read
Becoming a dealer
How to flip watches step by step: pick a niche, learn real sold prices, set a buy price, check every watch and seller, count every cost and sell it right.
6 min read
Sourcing & buying
How to negotiate a watch price with a dealer: know the real price, make a fair offer, negotiate the terms, follow the etiquette, and know when to walk away.
5 min read
Selling
How to photograph watches for sale with a phone: lighting, backgrounds, the shots every listing needs, showing flaws, video and honest editing.
4 min read
Pricing & margins
How to price a watch for resale: start from real sold prices, adjust for condition, set, year, links and service, factor in terms, and know when to cut.
5 min read
Selling
How to sell your Rolex for the most money: find what it's really worth, prepare it, choose dealer, consignment, auction or private sale, and stay safe.
5 min read
Selling
How to sell watches online as a dealer: choose channels, build trust, write listings and photos that sell, get paid safely, ship insured and stay organised.
4 min read
Authentication & safety
How to ship a luxury watch safely: insurance that covers the full value, packing, discreet labels, packing proof and international customs.
4 min read
Running a dealer business
How to start a watch business step by step: structure, registration, tax, banking, insurance, tools, branding and the systems that keep it running.
5 min read
Selling
How to write a watch listing that sells: title format, key facts, set and condition, links and disclosures, price and shipping terms, and mistakes to avoid.
4 min read
Sourcing & buying
How watch dealers source inventory: other dealers, private sellers, clients, trades, auctions and estates, and how to build a network that keeps stock coming.
6 min read
Sourcing & buying
How watch trades work: client trade-ins, dealer swaps, how trade values and cash differences are calculated, and how to keep trades safe.
4 min read
The watch market
What a paid watch dealer group membership really buys, what it doesn't, the copycat-group risk, and how a fee for a chat compares with a real trade platform.
6 min read
The watch market
What Rolex Certified Pre-Owned is, how it works, what you get, how it compares with buying from an independent dealer, and what it means for dealers.
4 min read
Authentication & safety
Where to find a Rolex serial number by era, how it differs from the reference, how to date pre-2010 serials, and the checks to run before you buy.
5 min read
Selling
Why watch dealers should stock accessories and parts: boxes, links, clasps and straps, how to price them, the genuine vs aftermarket rule, and what not to sell.
4 min read
Pricing & margins
Should you service a watch before selling it? When it adds value, when it doesn't, the risk of replaced original parts, and how to disclose service history.
4 min read
The watch market
Telegram watch dealer groups explained: how they work, why they attract both dealers and scammers, what to check before joining, and the verified alternative.
5 min read
Running a dealer business
The tools every watch dealer needs: loupe, timegrapher, scale, safe, photo setup and shipping supplies, plus the software side of running the business.
4 min read
Becoming a dealer
The unwritten rules of watch dealing: sold means sold, pay and ship fast, disclose everything, never go around another dealer, and protect your reputation.
4 min read
The watch market
What watch condition grades mean, from unworn and LNIB to excellent and fair, how polishing, links and parts affect the grade, and how to grade honestly.
5 min read
Selling
How to build a watch dealer Instagram people trust: profile setup, posting stock, stories and reels, handling DMs, and protecting buyers from impersonators.
4 min read
Running a dealer business
How watch dealers manage inventory: what to record for every watch, tracking cost, margin and stock age, spreadsheets vs software, and reports to review.
4 min read
Pricing & margins
Watch dealer margins explained: gross vs net margin, the costs that eat into profit, why turnover beats any single sale, and how margins differ by watch.
7 min read
The watch market
Watch dealer WhatsApp and Facebook groups were never built for the trade: fake accounts, payment scams, SOLD chaos, fake bidders and zero accountability.
6 min read
Becoming a dealer
Do you need a watch flipping course? What courses promise, what you can learn free, what only experience teaches, and red flags to check before you pay.
5 min read
Becoming a dealer
How to run a watch flipping side hustle around a day job: a weekly routine, a phone-first workflow, batching photos, fast replies and staying safe.
5 min read
Becoming a dealer
Watch flipping vs running a watch dealer business: what changes when a hobby becomes a business, signs you're ready, and how to make the jump properly.
5 min read
The watch market
Watch nicknames explained: Batman, Pepsi, Hulk, Kermit, Sprite, Root Beer, Smurf, Cookie Monster, Panda, Jumbo and more, with the reference behind each.
4 min read
The watch market
How to read watch reference numbers: Rolex, Audemars Piguet and Patek Philippe codes, bezel suffixes, nicknames like Batman and Pepsi, and reference vs serial.
4 min read
Authentication & safety
The most common watch scams, from changed bank details and fake escrow to overpayment, impersonated dealers and bait-and-switch, and how to spot each one.
5 min read
The watch market
Which watches hold their value and why: brand, demand vs supply, model, condition and set, plus what recent market data shows. No guaranteed picks.
4 min read