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About

Watch dealers move millions of dollars of inventory through group chats that were never designed for it. Soda exists to give the trade the tool it deserves.

Today, the professional watch trade runs on Facebook groups, WhatsApp threads and Signal chats. None of them were built for watch dealing. There are no real tools, fake accounts are everywhere, and deals are decided by whoever types SOLD first.

Soda is a trade-only network where every business and every person is verified. Dealers still settle directly, the way they always have. No commissions. What changes is everything around the deal: finding the watch, committing to it, knowing who you’re dealing with and paying the right account.

What we care about

Precision

Every detail considered, from reference data to the second a sale is confirmed.

Restraint

Nothing extra. Tools that get out of the way so you can trade.

Trust

Verification, moderation and reputation built into the foundation, not added later.

Soda is operated by Daytime Consulting · Contact us · Instagram · LinkedIn · X

No more Facebook. No more groups full of phone numbers with nothing behind them. Just verified dealers, on a platform built to run your business.

Trade-only. Verification required. No initiation fee. No commissions.