Soda vs Worldwatch: How the Deal Gets Done

Of every tool I've compared, Worldwatch is the closest to what we believe. It's built by a dealer, it lets only verified dealers into its marketplace, and it takes no commission on deals between them. I respect that. So this comparison isn't about whether verified, commission-free dealer trading is a good idea. We agree it is. It's about how the deal itself gets done.

Here's the comparison, using only what Worldwatch publishes, as of October 2026. For every category side by side, see how watch dealer platforms compare.

What Worldwatch is

Worldwatch calls itself "the trusted watch dealer operating system": inventory management and a CRM for watch dealers, connected to sales channels.^[1] Its homepage lists eBay, Shopify, WooCommerce, Wristler and Bezel, with automatic delisting when a watch sells, and a marketplace where "the price you agree is the price you keep."^[1]

It was founded by Stan Duin, a dealer through VintageMasters, who told Monochrome the trade still relies heavily on WhatsApp groups and spreadsheets.^[5] Dealers verify with company registration, VAT number, business address, legal representative and a government ID, sign a Dealer Code of Conduct, and may be asked for a verification call.^[3]

Pricing, as listed on their site in October 2026, excluding VAT: Free (€0, one seat, no publishing), Starter (€150 a month or €125 billed annually), Dealer (€350 a month or €292 annually, two seats) and Dealer Elite (€9,600 a year, three seats, waitlist). Extra seats are €79 per user per month, and every plan lists 0% commission.^[2]

Why I built Soda differently

I sold watches for years before building Soda, and I'm still in many paid dealer groups. Verification gets the right people in the room. But the problems that cost dealers money usually happen after that: a claim nobody honours, an auction that ends in an argument, payment details changed in a message, a buyer who disappears.

So Soda is built around the moment of the deal. Every way dealers actually trade (claiming, offering, bidding, swapping) has its own binding workflow, and every one ends in a deal page with a record.

Worldwatch vs Soda at a glance

Claiming a watch, fairly

On Worldwatch, a buy request is a commitment: you accept a buy agreement, and once the seller accepts you complete payment within 72 hours.^[4] That's a clear rule.

On Soda, the fast moments of the trade have their own rules too. A buyer taps Mark as Sold to commit at the listed price. The first confirmed buyer wins, enforced by the system. The seller confirms within 24 hours, and if the first buyer falls through, the next in the backup queue gets it. For everything that isn't a straight sale, there are binding offers with a 24-hour, 48-hour or 7-day expiry, and trade offers with items on both sides and cash either way.

Live auctions with real names

We couldn't find auctions on Worldwatch's public website as of October 2026. On Soda, auctions are part of the trade floor.

Wanted watches find you

When a client asks for a watch you don't have, you shouldn't have to refresh a marketplace all day. On Soda, post a Looking For request with the reference, years, condition, set, card year and budget. You're alerted in the app and by email the moment a match is listed, and dealers whose inventory matches can reach out to you directly.

The deal stays inside the platform

Worldwatch's help centre says you can message the seller directly, and that "the WhatsApp button is there for quick questions."^[4]

On Soda, contact details stay private and every conversation happens in the app, with the watch attached. When a deal is agreed, both sides see each other's secure, verified payment details on the deal page only. Any change must be confirmed by the owner by email or text, and counterparties are notified. Shipping terms both sides confirm, tracking, packing proof, documents and invoices all live on that page. We never touch your money.

And because the trade happens on the platform, it builds a record: price history and sold comps from real deals, and profiles that show completed deals, completion rate, ratings, vouches and strikes.

Who Soda is for

Soda is trade-only, for verified watch businesses that buy, sell and trade with other dealers, and it's priced in US dollars. The Solo plan is $80 USD a month. The Team plan is $150 USD a month and adds employee seats and publishing to your own Shopify store, eBay US and a Chrono24 feed (imported by Chrono24 about once a day). Full details are on our pricing page.

If you're coming from WhatsApp groups, why groups are failing watch dealers explains what we set out to replace.

The bottom line

Worldwatch and Soda share the same starting point: verified dealers and no commission. Soda builds the whole deal around it: Mark as Sold with a backup queue, binding offers, trade offers, live real-name auctions, Looking For alerts, private in-app contact, verified payment details and price history from real deals, in USD.

Every way dealers trade, in one place

Claim it, offer on it, bid on it or swap for it, and keep the record. See how we compare, see all features, then apply for access or book a demo.