Resources
Plain, practical guides on sourcing, pricing, selling and staying safe, from people who trade watches.
Latest · The watch market
A watch dealer's guide to NYC's Diamond District: where it is, how 47th Street works, its history, how to buy safely and what to expect on your first visit.
5 min read
Selling
How to sell watches wholesale to other dealers: pricing for the trade, finding buyers, listing for dealers, payment and shipping terms, and repeat buyers.
4 min read
Authentication & safety
Should you buy a Rolex without box and papers? What papers are, the guarantee, servicing, the price gap, stolen-watch checks and when it makes sense.
5 min read
Selling
How watch consignment works for dealers: typical commission rates, what to agree in writing, payouts, risks on both sides and when buying outright is better.
5 min read
Running a dealer business
What 'on memo' means in the watch trade, how memo deals between dealers work, typical terms, the risks for the dealer who lends, and how to protect yourself.
5 min read
Sourcing & buying
The watch trade shows dealers actually go to: IWJG, the Las Vegas antique show, JCK, Miami, Hong Kong and Europe, with who can get in and what to bring.
5 min read
Running a dealer business
Your inventory is your brand. Why the watches you stock shape the clients you attract, and how independents and rare pieces bring in serious collectors.
5 min read
Pricing & margins
Why Rolex-only dealers fight for thin margins: everyone knows the price, public indices track it daily, and CPO competes. How diversifying gives you more room.
5 min read
Running a dealer business
How to choose watch dealer software, from a dealer who built one: what good looks like, the questions to ask (with answers), red flags and real pricing.
16 min read
The watch market
Is the Audemars Piguet waitlist real? What AP says, how its own boutiques decide who gets a Royal Oak, and what a dealer has seen about purchase history.
8 min read
Authentication & safety
Are Facebook, WhatsApp and Telegram watch dealer groups safe? A dealer on the 12 biggest problems, from fake dealers to payment swaps, and what to use instead.
9 min read
The watch market
Is the Patek Philippe waitlist real? What Patek says, how retailers choose who gets a Nautilus or Aquanaut, and what a dealer has seen about purchase history.
9 min read
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