Features
Run your whole business from one tab. You’re not paying for access to a WhatsApp chat or a Facebook group. Soda replaces the group chats, spreadsheets and scattered posts with a real platform built to run your business. No initiation fee. No commissions.
01
Live, transparent auctions
Real-time bidding where every bid shows the dealer’s real name, company and rank. No anonymous bidders, no sniping.
- Bid history shows Full Name (Company) [Rank], amount and time
- Big bid buttons and max bids, in USD, with no deposits
- Soft close: bids in the last 60 seconds add 60 seconds
- Winners get a deal record with a 48-hour payment deadline
- Bids are binding; winners who don’t complete get a strike
- Sellers and their employees can’t bid
August 2019 Richard Mille RM 67-02 Alexander Zverev Edition
RM67-02 · Excellent · Watch only
Verified bidders only
Time left
1:08
+60sExtended +60s by a late bid
Current bid
$342,500 USD
13 bids · 6 bidders · 41
Bid history · every bidder shown
Bids are binding. Failing to complete a won auction results in a strike.
02
Verified payment & shipping details
Once a deal is agreed, both sides get each other’s secure, verified payment and shipping details instantly, only inside the deal. You still pay each other directly. We never touch the money.
- Payment detail changes confirmed by the owner by email
- Deals show “Payment details changed on [date]” after a change
- Tracking plus packing photos and video on every deal
- Transaction history, searchable and exportable
Deal D6218094 · 4200H/222J-B935
July 2026 Vacheron Constantin Historiques 222
with Grace Leung (Harbour Horology)Owner
$70,200 USD
Agreed
Payment sent
Payment received
Shipped
Delivered
Completed
Verified payment details
Owner-confirmed by emailPayment details changed on Sep 14, 2026. Confirmed by the account owner by email. If in doubt, call them on a number you already trust.
Only use the payment details shown here. Soda will never send payment details by message.
03
Looking For alerts
Get the call the moment your watch is posted. Post what you’re looking for once, and get alerted the instant any dealer lists a match, anywhere.
- Match on reference, years, condition, set, full links, card year and budget
- Looking for a strap, links or a box? Post that too
- Instant alerts in the app and by email
- Sellers see who’s looking for their stock and reach out in one tap, or offer a watch as a private safe sale
- Wire ready badge for buyers ready to pay
Looking For
ActivePosted by Liam Tremblay (North Dial)Owner
Patek Philippe Annual Calendar Chronograph
5905/1A-001
Meanwhile, in Hong Kong:Grace Leung (Harbour Horology)Owner
May 2022 Patek Philippe Annual Calendar Chronograph
5905/1A-001 · Full set
$44,100 USD
A watch you’re looking for was just listed
nowMay 2022 Patek Philippe Annual Calendar Chronograph · Full set · $44,100 USD · Hong Kong
Email · now A watch you’re looking for was just listed: May 2022 Patek Philippe Annual Calendar Chronograph, $44,100 USD. Tap to view.
Alerts go out the moment a match is listed: in the app and by email.
04
Trade offers
Trade, don’t just sell. Swap watches with another verified dealer in one binding offer: watches on both sides, cash either way, and one deal for everything after the handshake.
- Offer a trade on any fixed-price watch or accessory that’s open to trades (on by default, never on auctions)
- Several items on each side, from your inventory, even private pieces only that dealer sees
- Cash difference either way, with both sides’ listed prices in one summary
- Accept, decline or counter, with every round kept in one history
- Binding once accepted: the cash is paid before anyone ships, and each shipment is tracked
- Add a middleman if you like: one fee per watch, paid by the side that sends it
Trade offer
To Liam Tremblay (North Dial)Owner
You get
February 2026 Omega Speedmaster Moonwatch Moonshine Gold
310.60.42.50.10.001
Unworn · Full set
Listed$28,800 USD
You give
November 2010 Audemars Piguet Royal Oak Dual Time 39mm
26120ST.OO.1220ST.01
Very good · Full set
Listed$27,000 USD
Cash difference
$1,800 USD
You get · $28,800 USD
You give · $27,000 USD
Trade accepted · Deal D6218094 created · both shipments tracked in one place
05
Quick Copy
Still posting in WhatsApp and Facebook groups? Keep doing it, without the busywork. Pick a watch from your inventory, copy the photo, copy the caption, paste it into your group. Two taps, then paste. Built by watch dealers who know these groups inside out.
- A WhatsApp and a Facebook button on every fixed-price watch in your inventory
- Captions written the way dealers already post: short and to the point for WhatsApp; for Facebook, worked around the filters most groups use (short brand names, swapped spellings, emoji prices) so your post is far less likely to be held or removed. Group rules vary, so check yours
- Your original photo, without the watermark
- Works on your phone and your computer. On phones, Send to WhatsApp shares the photo and caption in one tap where your phone supports it
- Nothing is ever posted for you, and Soda never connects to your WhatsApp or Facebook account. You paste, you stay in control
Recents 2,481 photos
Select
WhatsApp group
Facebook group
Inventory
February 2026 Omega Speedmaster Moonwatch Moonshine Gold
310.60.42.50.10.001
$28,800 USD
BNIB Omega Speedmaster Moonwatch Moonshine Gold 310.60.42.50.10.001, February 2026 card, full set, full links. $28,800 USD shipped
Your original photo, no watermark
WhatsApp group
Dealers Worldwide
Tony, JL, Andre, Rich, You
BNIB Omega Speedmaster Moonwatch Moonshine Gold 310.60.42.50.10.001, February 2026 card, full set, full links. $28,800 USD shipped
nowFacebook group
Watch Dealers · Buy & Sell
Daniel OkaforJust now
OMG SPEEDM@STER MOONWATCH MOONSHINE GOLD 310.60.42.50.10.001 BNIB | FEB 2026 CARD | FULL SET FULL LINKS 💲2️⃣8️⃣,8️⃣0️⃣0️⃣ USD shipped
06
Clients & CRM
Every client. Every want. Every follow-up. Your client book lives where you trade: what each client wants is matched against your stock and the whole marketplace, and every sale, hunt and trade-in moves along its own pipeline. Included in every plan.
- Every client in one place: a name and a phone number is enough. Then a private black book with wrist and case size, taste, favourite brands, budget, VIP tier, time zone and do-not-contact, plus calls, documents and notes
- Birthdays, anniversaries and other important dates, with reminders
- Wishlists matched against your own stock and every verified dealer’s listings, with an alert the moment a match lists. Offer it to your client or source it
- Pipelines for retail sales, sourcing requests, wholesale and trade-ins on a drag-and-drop board. Your marketplace offers, trades and deals join the Wholesale pipeline and move along by themselves
- A trade-in helper with real sold prices from the marketplace
- A calendar (day, week, month, year and schedule) with every reminder, closing date and client date, a Today list, and Next step → Add to calendar in one tap
- Message templates in the trade’s voice. Send from your own WhatsApp, Messages or email, so you stay in control of every message, with a log of what you sent
- Costs and profit per watch: purchase price plus every cost, realised profit on every sale, days in stock, capital tied up and holding cost. Record the sale when it closes off the platform
- Worth doing today: suggestions on who to call and what to follow up
- Dealers you trade with: your history with each dealer and your own private notes
- Reports on your pipeline, wins and losses, top clients, demand against stock and profit
- Import clients from a spreadsheet, your phone contacts or WhatsApp chats, and export everything any time
- Private to your business: everyone on your team sees every client, and other dealers never see them
Robert Hale VIP
Collector · Client since 2021
Wrist
17.5 cm
Case size
39–41 mm
Loves
Patek Philippe, Rolex
Time zone
New York
Bought from you
3 watches
Lifetime value
$96,400
Last contact
12 days ago
Wants
Patek Philippe Calatrava Pilot (New York Edition)
5522A
January 2017 Patek Philippe Calatrava Pilot (New York Edition)
5522A · Excellent · Watch only
$38,700 USD
≈ $3,300 USD margin at their budget
Only your business can see your clients. We never contact them.
Pipeline · Sourcing request
Request2
Searching1
Found0
Offered2
Robert: Calatrava Pilot (New York Edition)
$42,000 USD
Check in with Robert about the Calatrava Pilot (New York Edition) · Thursday, 10:00Added to your calendar and Today
Open
$211,900
$186,400
Forecast
$99,950
$92,300
Won this month
$41,200
$67,700
Offer received1
Offer: 2023 Rolex Submariner Date
Offer sent2
Offer: 2022 Audemars Piguet Royal Oak 41
Offer: 2024 Omega Speedmaster
Negotiating1
Offer: 2019 Patek Philippe Nautilus
Deal agreed0
Won2
Offer: 2021 Cartier Santos
Offer: 2010 Audemars Piguet Royal Oak Dual Time 39mm
$26,500
Offer received · $25,500 USD
You countered · $26,500 USD
Accepted · deal agreed
Completed · moved to Won
Every day
Search, buy, save, stock and price: the day-to-day of trading, built for how dealers actually work.
Marketplace & search
Search that actually works.
- Type a model, a reference or the nickname you’d say out loud. “GMT-Master II” finds every Rolex GMT-Master II from every verified dealer. Real brand names: write Rolex, not RLX.
- Narrow it down by what moves the price: year, set, condition and link count. Results re-flow instantly.
- Sold comps sit right above the results: how many sold, the median and the range, from deals between verified dealers. Know the number before you call.
Mark as Sold
One tap. One buyer.
- The old way: four dealers comment SOLD within a minute, and nobody knows who actually got it. No more comment wars.
- Tap Mark as Sold to commit at the listed price. Confirm, and it’s official. Backing out counts against your reliability score.
- The first confirmed buyer wins, locked instantly. The listing shows Sold (pending) and everyone else lines up in a backup queue, in order.
- The seller confirms. Sold (pending) becomes Sold.
Watch Dealers Worldwide · Buy & Sell
Daniel Okafor2m
Most relevant ▾
Marco Bianchi
SOLD
1mLikeReply
Tony’s Watches
sold!!
1mLikeReply
JL Timepieces
SOLD pm sent
1mLikeReply
Sam Dorsey
SOLD 🔥
1mLikeReply
Watching
Save it now. Decide later.
- Tap Watch on any listing or auction to save it for later.
- Everything you saved lives in one Watching tab. Filter by listings or auctions, active or sold.
- Live status on every item: price drops, auctions ending soon, outbid and sold. Remove anything in one tap.
December 2023 Audemars Piguet Royal Oak Selfwinding Flying Tourbillon 41
26730OR
$193,500 USD
Watching
4 saved
December 2023 Audemars Piguet Royal Oak Selfwinding Flying Tourbillon 41Listing · 26730OR$193,500 USDSeptember 2024 Patek Philippe Aquanaut Chronograph OrangeAuction · 5968A$126,000 USD
November 2022 Rolex Day-Date 40Auction · 228239$49,500 USDJanuary 2017 Patek Philippe Calatrava Pilot (New York Edition)Listing · 5522A$38,700 USDOptional alerts for price drops, auctions ending soon and watches that sell.
Inventory management
Your whole stock. One table.
- Every watch you own in one place, listed or not.
- Private cost and margin columns that only your company can see.
- Edit, relist or Mark as Sold in one tap, and export to CSV or Excel any time.
Inventory
Meridian Time Co. · 5 watches
March 2024 Rolex Sky-Dweller336934$22,050 USD$19,850 USD10%Active
March 2023 Rolex Sky-Dweller Black Index326938$36,000 USD$32,800 USD9%Active
August 2026 Rolex Datejust 36 Ombré Green Dial126234$15,300 USD$13,900 USD9%Sold (pending)May 2026 Rolex Datejust 41 Wimbledon Jubilee126334$14,400 USD$12,900 USD10%Active
September 2026 Rolex Datejust 41 Silver Jubilee126334-0004$12,150 USD$10,500 USD14%SoldCost and notes are private to your company. Other dealers never see them.
Price history
Know the number.
- Search any reference to see what dealers actually ask and actually get.
- Real dealer-to-dealer prices from real deals on Soda, not retail prices scraped from marketplaces.
- Filter by year, condition and set. Price with confidence.
126610LN
Rolex Submariner Date
Dealer median · last 30 days
$12,500 USD
−22.8% since Jan '25
Actual dealer-to-dealer data
Asking and sold prices from real deals on Soda
Built for how dealers work
Dealer directory
Find verified dealers by region, country and postal code, each with their country flag. Message anyone in the app, with a record of every conversation.
Meridian Time Co.
New York10019 · Brick & Mortar
Harbour Horology
Hong Kong · Online Only
Crown & Crystal
Dubai · Brick & Mortar
Company & employee accounts
Every employee gets their own login and always appears as Full Name (Company) [Rank] with their flag, linked to your company page. Ranks are Owner, Admin and Employee. Suspend anyone instantly.
Daniel Okafor
Meridian Time Co.
Priya Shah
Meridian Time Co.
James Carter
Meridian Time Co.
Lena Wu
Meridian Time Co.
Ratings, vouches & reliability
Every completed deal builds a reputation. Profiles show completion rate, vouches and active strikes, so flakes can’t hide.
4.9
312 completed deals
99%
Completion rate
38
Vouches
0
Active strikes
“Shipped same day, exactly as described. Smooth as it gets.”
Grace Leung (Harbour Horology)Owner
Who it’s for
Independent dealers
Source faster and sell to buyers who pay.
Brick & mortar stores
Move aged stock and fill customer requests.
Online dealers
One inventory, one network, true trade prices.
Dealer teams
Team: includes 5 seats for your staff (you’re not counted). Need more? Add 5 seats for $100 USD/month.
- North America
- Middle East
- Asia
How it works
- 1
Apply
Tell us about your business. It takes about five minutes.
- 2
Get verified
Upload your business documents and ID. Our team reviews every application. You’re not charged until you’re approved.
- 3
Set up your company
Add your employees, payment details and shipping addresses.
- 4
Trade
List, mark as sold, bid and match with dealers you can actually trust.
And everything around the deal.
Company & employee accounts
On the Team plan, every employee has their own login, shown as Full Name (Company) [Rank] and linked to your company page. Ranks are Owner, Admin and Employee, and owners and admins can suspend anyone instantly.
Dealer directory
Browse verified dealers by region, then country, state or province. Postal codes shown so you can estimate shipping. Message any dealer in the app, with a record of every conversation.
Vouches & follows
Verified dealers vouch for companies they trust, with a public list of who vouched. Follow dealers to see their new listings and auctions.
Reliability & strikes
Ratings from completed deals only, plus completion rate, active strikes, response time and verification badges.
Accessories & Parts
Every strap, link, bezel and box, in one place. From missing links to rare OEM straps worth thousands, with genuine vs. aftermarket always labelled. Included in your plan.
Dealer terms, built in
Full set, stickers on, unpolished, full links, card dated: list and filter in the language dealers use, with a tooltip on every term. Search understands nicknames like Batman and Pepsi.
Comps
Sold listings stay visible to verified dealers with the seller and price, so you can price like with like.
Referral program
Refer a dealer: you both get a month free, and you get a free 72-hour boost. No limit.
Messaging
Message any dealer, with conversations tied to the listing or deal they’re about.
Offers & counters
Make, accept, decline or counter offers on listings that accept them.
Middleman service
For extra certainty, add a named, vetted middleman in your region to a deal: they authenticate the watch, check its condition and hold it until both sides are happy. Verified members can apply to become one inside the app.
Notifications
Choose exactly what you hear about, and where: in the app and by email.
Real names, real companies
Everyone appears as Full Name (Company) [Rank], with their country flag, everywhere on the platform.
Serial numbers stay private
Record serials in your inventory. They stay private to your company until a deal, when you choose to share them with the buyer.
A live feed
New listings appear in real time, with titles dealers read at a glance: month, year, brand and model, e.g. December 2025 Rolex Submariner Date.
Shipping & tracking records
Tracking numbers, packing photos and video sit on every deal, so both sides can see what was sent, when and how.
Deal history & export
Every deal you’ve made, searchable and ready to export to CSV or Excel for your books.
Sales invoices
Create branded invoices for your buyers, with the right payment details, and save them as PDF.
Compare us with group chats and retail marketplaces on How we compare, or see Pricing.
We never touch your money.
Dealers keep paying each other by wire, crypto or however they already do. We’re not in the middle of payments, and we don’t take a cut.
Same business, 1,000× easier.
Nothing about how you trade changes. Every part of being a dealer just gets faster, more modern and more convenient.
Nothing else like it exists for B2B watch dealing.
Every tool a dealer uses in a day, built for dealers trading with dealers.
No more Facebook. No more groups full of phone numbers with nothing behind them. Just verified dealers, on a platform built to run your business.
Trade-only. Verification required. No initiation fee. No commissions.