How we compare
How dealers trade today, and how they trade on Soda, side by side.
Soda
One platform built for dealers trading with dealers.
Facebook & WhatsApp groups
e.g. Moda
Group posts and chats for dealers and collectors, run by admins.
Retail marketplaces
e.g. Chrono24
Storefronts for selling to retail buyers. Keep using them — publish to them from Soda.
Trust
Posting & transparency
Listing & selling
Buying & search
Auctions
Deals
Business tools
Clients & CRM
Cost
Competitor details as of September 2026.
Want the detail? Read our comparisons with every kind of dealer tool.
Search that works
One search bar for watches, references, dealers, accessories and your own deals. Type a reference or a nickname and everything’s there, grouped, as you type.
Scroll back a year to find it. Sold.
Every match, grouped, as you type.
Built by watch dealers who’ve lived every one of these headaches.
Soda exists because we know the pain points first-hand, and it solves them.
We never touch your money.
Dealers keep paying each other by wire, crypto or however they already do. We’re not in the middle of payments, and we don’t take a cut.
Run your whole business from one tab.
Inventory, listings, auctions, Looking For, deals, invoices, other dealers’ stock and messages, all day long. No more Facebook groups, WhatsApp groups or paying other services to trade with dealers.
Why groups fall short
There are good dealers in groups. But a group gives you a chat and leaves everything else to you: the vetting, the records, the payment checks and the recourse when a deal goes wrong.
$2.1 billion
reported lost in 2025 to scams that started on social media.
Facebook had the highest reported losses, followed by WhatsApp and Instagram.
Nobody can see who was checked
Getting into most groups means an admin clicking “approve”. There’s no ID on file, no business record and no way for you to see what was checked.
On Soda: Every member is a verified business, approved before they can trade, and you can look each one up in the dealer directory.
Names, photos and whole groups can be copied
A display name and a profile photo take minutes to copy, and so does a whole group. The FTC’s first sign of a scam is someone pretending to be from an organisation you know.
On Soda: There’s no group to clone and no admin to impersonate. Everyone trades under their real full name, company and rank, on every listing and bid.
Payment details sent in a message
Bank or wallet details arrive by DM, sometimes “updated” halfway through a deal. The FTC warns that wiring money is like sending cash: once it’s sent, you usually can’t get it back.
On Soda: Verified payment details appear only inside an agreed deal, never in chat. A change needs the account owner’s OK by email link, and dealers with an open deal are told.
Screenshots instead of records
In a group, the record of a deal is a scroll of messages and a few screenshots. When a post is deleted, the proof goes with it.
On Soda: Every deal has its own page: the agreed price, the watch as listed, shipping, tracking, a timeline and attached documents. History exports to a spreadsheet, and invoices are pre-filled.
“SOLD” in the comments, and back-outs that cost nothing
Who bought the watch: whoever typed “sold” first, or whoever the seller messaged back? And when a buyer disappears after committing, usually nothing happens.
On Soda: Mark as Sold gives the watch to the first confirmed buyer, with a backup queue behind them. Accepted offers are binding, and a reported back-out can become a strike.
Admins hold all the keys
Posts wait for admin approval and can be rejected or deleted with no explanation. Admins see every post before anyone else, and often trade in the same group.
On Soda: Your listing goes live as soon as you publish it. Only listings flagged for a possible rule break wait for a staff check, and our own team doesn’t trade on Soda.
Nobody is obliged to help you
When a deal goes wrong, you can complain to the admin and hope. A membership fee buys access to a chat, not written terms or a dispute process.
On Soda: Either side can report a problem on a deal. The other side has a set time to answer, our staff decide disputes, and upheld reports become strikes that can pause or suspend trading.
Buried posts and no price history
Finding a reference from three months ago means a search that buries it or scrolling while old messages load. And all you find is an asking price, not what the watch sold for.
On Soda: One search bar covers watches, references, dealers and your own deals. Looking For alerts tell you when a match is listed, and price history shows sold and asking prices between verified dealers.
All 12 reasons, with sources.
Year one
What a dealer pays in year one.
Fixed fees only, before any commission.
| Setup | Year-one cost |
|---|---|
| Soda Solo, monthly$80 USD/mo, every trading feature, no commission. Or $800 USD paid yearly | $960 USD |
| Soda Team, monthly$150 USD/mo, every trading feature plus retail channels, no commission. Or $1,500 USD paid yearly. Team: includes 5 seats for your staff (you’re not counted). Need more? Add 5 seats for $100 USD/month. | $1,800 USD |
| Group dealer tier (e.g. Moda RWB Dealer)$1,500 USD initiation + $1,000 USD/yr; dealer WhatsApp chats | $2,500 USD |
| Group dealer tier + price data (e.g. Moda RWB Dealer + Moda-lytics)Adds asking-price data ($1,000 USD/yr) | $3,500 USD |
| Top group tier + price data (e.g. Moda MDA + Moda-lytics)$5,000 USD/yr tier (needs $1,000,000+ a month in sales) + $1,000 USD/yr price data | $6,000 USD |
| Retail marketplace, 100-listing package (e.g. Chrono24)€629/mo package; commission on every sale on top | €7,548 + commission |
Competitor details as of September 2026.
Sources and notes
- Competitor prices and features are as of September 2026 and change often; check with each service for current terms.
- Columns describe kinds of services. Names after “e.g.” are examples only, used to identify them; they’re trademarks of their owners and we aren’t affiliated with them.
- Retail marketplace commission isn’t published and varies by watch; the figure is what dealers have reported.
- One group network’s top dealer tier has been listed at different prices over time; we show the price listed in September 2026 and the sales requirement listed in October 2026.
- How dealer groups handle posting, membership and search (Posting & transparency, One marketplace, One search bar) is described from our own first-hand experience of trading in them, as of October 2026.
- “Why groups fall short” describes how dealer groups work from the same first-hand experience, as of October 2026. Its statistics and warnings come from the Federal Trade Commission.
Sources
- Moda Communities website: membership tiers (TMC, RWB, MDA), Moda-lytics, services, Group Verifier, Post Checker and Terms
- Chrono24: dealer price structure, reporting sales and cancellation pages, FAQ
- WatchPro (September 2024, October 2024, May 2026)
- Infinite Breguet, “Trouble at Chrono24”
- Trustpilot
- Federal Trade Commission: social media scam data (April 2026), “How To Avoid a Scam” and “Wire Transfer Scams”
No more Facebook. No more groups full of phone numbers with nothing behind them. Just verified dealers, on a platform built to run your business.
Trade-only. Verification required. No initiation fee. No commissions.