Topic
How dealers price watches for resale, what margins look like in practice and how income works in this trade. We work from real selling prices rather than asking prices, and we date anything that moves with the market.
5 articles
Pricing & margins
Why Rolex-only dealers fight for thin margins: everyone knows the price, public indices track it daily, and CPO competes. How diversifying gives you more room.
5 min read
Pricing & margins
An honest breakdown of how much watch dealers make: how capital, margin, turnover and overheads drive income, with illustrative scenarios.
4 min read
Pricing & margins
How to price a watch for resale: start from real sold prices, adjust for condition, set, year, links and service, factor in terms, and know when to cut.
5 min read
Pricing & margins
Should you service a watch before selling it? When it adds value, when it doesn't, the risk of replaced original parts, and how to disclose service history.
4 min read
Pricing & margins
Watch dealer margins explained: gross vs net margin, the costs that eat into profit, why turnover beats any single sale, and how margins differ by watch.
7 min read
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