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Sourcing & buying

How to Negotiate When Buying a Watch From a Dealer

How to negotiate a watch price with a dealer: know the real price, make a fair offer, negotiate the terms, follow the etiquette, and know when to walk away.

5 min read

Selling

How to Photograph Watches for Sale

How to photograph watches for sale with a phone: lighting, backgrounds, the shots every listing needs, showing flaws, video and honest editing.

4 min read

Pricing & margins

How to Price a Luxury Watch for Resale

How to price a watch for resale: start from real sold prices, adjust for condition, set, year, links and service, factor in terms, and know when to cut.

5 min read

Selling

How to Sell a Rolex for the Most Money

How to sell your Rolex for the most money: find what it's really worth, prepare it, choose dealer, consignment, auction or private sale, and stay safe.

5 min read

Selling

How to Sell Watches Online as a Dealer

How to sell watches online as a dealer: choose channels, build trust, write listings and photos that sell, get paid safely, ship insured and stay organised.

4 min read

Authentication & safety

How to Ship a Luxury Watch Safely

How to ship a luxury watch safely: insurance that covers the full value, packing, discreet labels, packing proof and international customs.

4 min read

Running a dealer business

How to Start a Watch Business: A Setup Checklist

How to start a watch business step by step: structure, registration, tax, banking, insurance, tools, branding and the systems that keep it running.

5 min read

Selling

How to Write a Watch Listing That Sells

How to write a watch listing that sells: title format, key facts, set and condition, links and disclosures, price and shipping terms, and mistakes to avoid.

4 min read

Sourcing & buying

How Watch Dealers Source Inventory

How watch dealers source inventory: other dealers, private sellers, clients, trades, auctions and estates, and how to build a network that keeps stock coming.

6 min read

The watch market

Paid Watch Dealer Groups: Are They Worth It?

What a paid watch dealer group membership really buys, what it doesn't, the copycat-group risk, and how a fee for a chat compares with a real trade platform.

6 min read

The watch market

Rolex Certified Pre-Owned Explained

What Rolex Certified Pre-Owned is, how it works, what you get, how it compares with buying from an independent dealer, and what it means for dealers.

4 min read

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