The watch market
Full Set vs Watch Only: Do Box and Papers Add Value?
What a full set watch includes, how much box and papers add to resale value, and when buying or selling a watch-only piece makes sense.
4 min read
Resources
Blog · Page 3
All articles
The watch market
How Do Grey Market Dealers Get New Rolex Watches?
How unworn Rolex watches reach grey market dealers: retail buyers who resell, collectors, dealer networks and cross-border price gaps, and why prices differ.
6 min read
Pricing & margins
How Much Do Watch Dealers Make?
An honest breakdown of how much watch dealers make: how capital, margin, turnover and overheads drive income, with illustrative scenarios.
4 min read
The watch market
How the Secondary Watch Market Works
How the secondary watch market works: who buys and sells, how watches move from owner to dealer to collector, how prices are set and what recent trends mean.
5 min read
Authentication & safety
How to Authenticate a Rolex Before Buying
How to authenticate a Rolex before you pay: serial and reference, papers, dial, case, bracelet, movement and aftermarket parts, and when to call a professional.
6 min read
Becoming a dealer
How to Become a Rolex Authorized Dealer (and Why Most Dealers Don't)
How to become a Rolex dealer: how Official Rolex Retailers are appointed, why there's no public application, and the realistic route into dealing Rolex.
5 min read
Becoming a dealer
How to Become a Watch Dealer
How to become a watch dealer, step by step: learn the market, set up the business, find capital, source your first watches, avoid fakes and build a reputation.
9 min read
Selling
How to Build a Client List as a Watch Dealer
How watch dealers build a client list: turning one-off buyers into repeat clients, tracking wish lists, follow-ups, buybacks, trade-ins and referrals.
4 min read
Authentication & safety
How to Buy a Watch From a Dealer Safely
How to buy a watch from a dealer safely: verify the seller, check the watch and serial, agree terms in writing, avoid payment fraud and inspect on arrival.
5 min read
Sourcing & buying
How to Find a Specific Watch for a Client
How dealers source a specific watch for a client: defining the request, taking a deposit, searching the dealer network, pricing the find and closing safely.
4 min read
Becoming a dealer
How to Flip Rolex Watches: What Dealers Know
How to flip Rolex watches like a dealer: why Rolex is so liquid, reference and variant knowledge, card dates, sets, links, serial checks and how prices move.
5 min read
Becoming a dealer
How to Flip Watches for Profit: A Beginner's Guide
How to flip watches step by step: pick a niche, learn real sold prices, set a buy price, check every watch and seller, count every cost and sell it right.
6 min read
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