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Rolex

Rolex Datejust 31 278274

The Rolex Datejust 31 (reference 278274) is a 31 mm White Rolesor (Oystersteel/18k white gold) watch. It runs on the automatic caliber 2236 with a 55-hour power reserve and is water resistant to 100 m.

Specifications

Case

Reference
278274
Collection
Datejust
Case size
31 mm
Case material
White Rolesor (Oystersteel/18k white gold)
Case shape
Round
Crystal
Sapphire
Water resistance
100 m
Bracelet / strap
Jubilee or Oyster, Oystersteel bracelet

Dial and bezel

Bezel
18k white gold fluted bezel

Movement

Movement
Automatic
Caliber
2236
Power reserve
55 hours
Frequency
28,800 vph
Jewels
31
Functions
Date

Production

Production
Current

Dial versions

This reference was made with these dials and finishes.

  • 278274 Black

    278274-0001

    Lacquer

  • 278274 Blue

    278274-0033

    Bright blue; Sunray

  • 278274 Green

    278274-0017

    Mint; Sunray

  • 278274 Grey Dark grey #0007

    278274-0007

    Dark grey; Sunray; Diamond-set · Diamond, Dial (indexes/hour markers), count not published

  • 278274 Grey Dark grey #0015

    278274-0015

    Dark grey; Sunray

  • 278274 Grey Dark grey #0027

    278274-0027

    Dark grey; Sunray; Diamond-set; Large VI · Diamond, Dial (large VI numeral), 11 stones

  • 278274 Pink Sunray #0013

    278274-0013

    Sunray

  • 278274 Pink Sunray #0023

    278274-0023

    Sunray; Diamond-set; Large VI · Diamond, Dial (large VI numeral), 11 stones

  • 278274 Pink Sunray #0031

    278274-0031

    Sunray; Diamond-set · Diamond, Dial (indexes/hour markers), count not published

  • 278274 Purple

    278274-0025

    Aubergine; Diamond-set; Large VI · Diamond, Dial (large VI numeral), 11 stones

  • 278274 Silver Sunray #0011

    278274-0011

    Sunray

  • 278274 Silver Sunray #0029

    278274-0029

    Sunray; Diamond-set · Diamond, Dial (indexes/hour markers), count not published

  • 278274 White Mother-of-pearl

    278274-0005

    Mother-of-pearl; Diamond-set · Diamond, Dial (indexes/hour markers), count not published

  • 278274 White Lacquer

    278274-0009

    Lacquer

  • 278274 White

    278274-0010

    White

How it compares within the Datejust family

Side by side with other references in the same collection, from the catalog.

ReferenceSizeMaterialDialCaliberYears
278274 (This watch)31 mmWhite Rolesor (Oystersteel/18k white gold)—2236—
12620036 mmOystersteel—32352018–
12623336 mmYellow Rolesor (Oystersteel/18k yellow gold)—32352018–
12623436 mmWhite Rolesor (Oystersteel/18k white gold)—32352018–
126284RBR36 mmOystersteel / White gold—3235—
12630041 mmOystersteel—32352017–
12633141 mmEverose Rolesor (Oystersteel/18k Everose gold)—32352017–
12633341 mmYellow Rolesor (Oystersteel/18k yellow gold)Champagne / Black / Silver / Blue / Wimbledon slate / various32352017–
12633441 mmWhite Rolesor (Oystersteel/18k white gold)—32352017–

About the Datejust family

The Datejust appeared in 1945 as the first self-winding wristwatch to show the date in a window, together with the Jubilee bracelet designed for it. The Cyclops magnifier over the date followed in the 1950s, and the combination of fluted bezel, date window and Jubilee bracelet has stayed the model's signature ever since.

The catalog covers several generations, from caliber 3135 references to the current 3235 models: the Datejust 41, such as refs. 126300, 126331 and 126333, and the Datejust 36, such as refs. 126200, 126233 and 126234. Variants combine steel, Rolesor and gold with smooth or fluted bezels, Oyster or Jubilee bracelets and a very wide choice of dials. For dealers the exact dial, bezel and bracelet combination is what separates otherwise similar watches, so they are always described together.

Quick answers

What size is the Rolex Datejust 31 278274?
The Rolex Datejust 31 278274 has a 31 mm case.
What movement does the Rolex Datejust 31 278274 use?
It uses the automatic caliber 2236, with a 55-hour power reserve.
How water resistant is the Rolex Datejust 31 278274?
It is water resistant to 100 metres.
Is the Rolex Datejust 31 278274 still in production?
Yes, it is a current reference.
What is the Rolex Datejust 31 278274 made of?
The case is White Rolesor (Oystersteel/18k white gold). Bracelet or strap: Jubilee or Oyster, Oystersteel bracelet.
Which dials was the Rolex Datejust 31 278274 made with?
The catalog lists 8 dials: Black, Blue, Green, Grey, Pink, Purple, Silver, White.

Catalog facts checked October 2026.