Market & deal terms
What does “Sold Order” mean?
A committed purchase at an agreed price. Payment is coming.
Sold Order, explained
A sold order is a purchase that has been committed at an agreed price: the buyer has said yes and payment is on its way. It is the point where a deal moves from talking about price to completing it.
Once a sold order is agreed, the seller normally holds the watch for the buyer and stops offering it to others, and the buyer is expected to pay within the agreed time. Backing out of a sold order is taken seriously in the trade and can damage a dealer's reputation quickly. Good practice is to confirm the details in writing at this point: the watch and what comes with it, the price, whether shipping is included, the payment method and the timing. Dealers also use 'sold order' when they have a client committed to a specific watch and are looking for stock to fill it.
Example: 'Sold order on the Daytona at the agreed price, wire going out this afternoon.'
Related terms
AD
A retailer officially authorised by the brand to sell new watches.
Grey Market
Genuine watches sold outside the brand's official channels.
Wholesaler
A dealer who sells in volume to other dealers, not to the public.
Pre-Owned Dealer
A dealer specialising in previously owned watches.
MSRP
The brand's official retail price.
Over Retail
Trading above retail price because of demand.
Under Retail
Trading below retail price.
Market Price
What a watch is actually selling for right now.
Soda glossary