What does “Price Point” mean?

A 'price point' request means the buyer wants a specific watch at the lowest possible price and isn't concerned about the extras. Box, papers, hang tags and other accessories don't matter to them; what matters is that the watch itself is genuine and in good working order. It often comes from a client who plans to wear the watch rather than keep it as a collectable.

Because box and papers add to a watch's value, a watch-only piece is usually the best fit for a price point request, as it is normally cheaper than the same reference with a full set. A watch that comes with some extras can still work if its price is right, so those count as possible matches. For sellers, price point buyers are a good outlet for watches missing their papers or boxes. For buyers, it is still important to authenticate carefully, since there is less paperwork to back up the watch, and to check condition and service history.

Example: 'Looking for a 124060, price point, watch only is fine, condition matters more than papers.'