Market & deal terms
What does “Own Label” mean?
The buyer provides their own prepaid shipping label.
Also written as: Buyer's label
Own Label, explained
'Own label' means the buyer provides their own prepaid shipping label, and the seller simply packs the watch and hands it to the carrier. It is common between dealers who have business accounts with carriers or specialist insurers, which can give better rates or cover than the seller would get.
The seller should check the label carefully before using it: the declared value and insurance, the service level, signature requirements and the delivery address. Many dealers treat a shipment on the buyer's own label as the buyer's risk once it is handed over, but that should be agreed in writing rather than assumed, especially with someone new. Pack the watch well, photograph it and the sealed parcel before handover, and keep the drop-off receipt. Some sellers only accept own labels from people they already know.
Example: 'Sending my own label, insured for the full amount, please drop it off today and send the receipt.'
Related terms
AD
A retailer officially authorised by the brand to sell new watches.
Grey Market
Genuine watches sold outside the brand's official channels.
Wholesaler
A dealer who sells in volume to other dealers, not to the public.
Pre-Owned Dealer
A dealer specialising in previously owned watches.
MSRP
The brand's official retail price.
Over Retail
Trading above retail price because of demand.
Under Retail
Trading below retail price.
Market Price
What a watch is actually selling for right now.
Soda glossary