Market & deal terms
What does “Lowball” mean?
An offer far below asking or market price.
Lowball, explained
A lowball is an offer far below the asking price or the realistic market value of a watch. Some lowballs are deliberate tactics to test how motivated a seller is; others come from buyers who simply don't know the market or are pricing off outdated comps.
In the trade, low offers are a normal part of negotiation, but they can damage relationships when they feel careless or disrespectful. A low offer is more likely to be taken seriously when it comes with a reason, for example recent comps, the cost of a needed service or missing parts. Sellers often add 'no lowballs' to a listing to signal that the price is already close to firm. If a watch is overpriced, though, what the seller calls a lowball may simply be the market price, which is why comps are the best answer on both sides.
Example: 'No lowballs please, priced at the last comp. Serious offers considered.'
Related terms
AD
A retailer officially authorised by the brand to sell new watches.
Grey Market
Genuine watches sold outside the brand's official channels.
Wholesaler
A dealer who sells in volume to other dealers, not to the public.
Pre-Owned Dealer
A dealer specialising in previously owned watches.
MSRP
The brand's official retail price.
Over Retail
Trading above retail price because of demand.
Under Retail
Trading below retail price.
Market Price
What a watch is actually selling for right now.
Soda glossary