Market & deal terms
What does “+ Label” mean?
Price excludes shipping; the buyer pays for the label.
Also written as: Plus label
+ Label, explained
'+ label' after a price means shipping isn't included: the buyer pays the price plus the cost of the shipping label. The seller usually arranges the shipment and passes on the cost, which for watches normally means insured, tracked delivery with a signature on arrival.
Insured shipping for a valuable watch can be a noticeable cost, and it varies with the declared value, the carrier and the destination, so '+ label' prices aren't directly comparable with prices that include shipping. When comparing offers, ask what the label will cost before agreeing. For international deals, import duties and taxes are a separate matter from the label and should be agreed upfront, along with who pays them. Some buyers prefer to send their own prepaid label instead, which needs agreeing in advance.
Example: 'Full set, unworn, price + label, insured overnight within the US.'
Related terms
AD
A retailer officially authorised by the brand to sell new watches.
Grey Market
Genuine watches sold outside the brand's official channels.
Wholesaler
A dealer who sells in volume to other dealers, not to the public.
Pre-Owned Dealer
A dealer specialising in previously owned watches.
MSRP
The brand's official retail price.
Over Retail
Trading above retail price because of demand.
Under Retail
Trading below retail price.
Market Price
What a watch is actually selling for right now.
Soda glossary