Market & deal terms
What does “Consignment” mean?
Selling a watch on behalf of its owner for an agreed cut.
Also written as: On consignment
Consignment, explained
Consignment means a dealer sells a watch on behalf of its owner, who keeps ownership until it sells. The dealer markets the watch, handles enquiries and completes the sale, and the owner receives the agreed amount, either a fixed net price or the sale price minus a commission.
For owners, consignment usually brings in more money than selling outright to a dealer, because the dealer isn't putting up their own cash or carrying the risk of holding stock. The trade-off is time: the owner waits until a buyer appears. For dealers, consignment builds inventory without tying up money. A clear written agreement matters: the agreed price or commission, how long the dealer holds the watch, who pays for insurance and any servicing, what happens if it is damaged or stolen, and how quickly the owner is paid after the sale.
Example: 'On consignment from a client, net to the owner is fixed, so there is little room to negotiate.'
Related terms
AD
A retailer officially authorised by the brand to sell new watches.
Grey Market
Genuine watches sold outside the brand's official channels.
Wholesaler
A dealer who sells in volume to other dealers, not to the public.
Pre-Owned Dealer
A dealer specialising in previously owned watches.
MSRP
The brand's official retail price.
Over Retail
Trading above retail price because of demand.
Under Retail
Trading below retail price.
Market Price
What a watch is actually selling for right now.
Soda glossary