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Becoming a dealer

Watch Flipping vs Running a Watch Dealer Business

Watch flipping vs running a watch dealer business: what changes when a hobby becomes a business, signs you're ready, and how to make the jump properly.

5 min read

The watch market

Watch Reference Numbers Explained

How to read watch reference numbers: Rolex, Audemars Piguet and Patek Philippe codes, bezel suffixes, nicknames like Batman and Pepsi, and reference vs serial.

4 min read

Authentication & safety

The Most Common Watch Scams (and How to Spot Them)

The most common watch scams, from changed bank details and fake escrow to overpayment, impersonated dealers and bait-and-switch, and how to spot each one.

5 min read

The watch market

Which Watches Hold Their Value?

Which watches hold their value and why: brand, demand vs supply, model, condition and set, plus what recent market data shows. No guaranteed picks.

4 min read

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