What does “Everose” mean?

Everose is Rolex's own 18k rose gold alloy, introduced in 2005. Rolex casts it in its own foundry, and the alloy includes platinum to help the gold keep its pink colour over time, since some rose golds can lose colour with exposure to chlorine and salt water. Watches combining steel and Everose gold are called Everose Rolesor.

Everose appears across the range, from the Daytona and Yacht-Master to the GMT-Master II 'Root Beer' and the Day-Date. For dealers, the main points are confirming the correct gold for the reference (the last digit of the reference number and the papers help), checking wear, since gold scratches more easily than steel, and judging how much polishing the case has had. Compared with the rose gold Rolex used on some earlier models, Everose is valued for keeping its colour.

Example: 'Everose Daytona, full set, light hairlines on the clasp, unpolished case.'