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Everything a watch dealer needs. Finally, one platform.

Soda is a private, verified B2B marketplace and software for watch dealers: auctions, deals, inventory, invoices and Looking For alerts, in one place. Not another group chat.

Book a demoApply for access
  • No more reference checks.
  • No commissions. No initiation fee.
February 2026 Omega Speedmaster Moonwatch Moonshine Gold

February 2026 Omega Speedmaster Moonwatch Moonshine Gold

310.60.42.50.10.001 · Unworn

Full setPapers 02/2026Offers accepted

$28,800 USD

NK

Nora Kowalski (Lakeshore Luxury)Owner

Chicago · 4.9 ★ · 204 deals

Message Make an offer
Mark as Sold

Today

  • Facebook groups.
  • WhatsApp chats.
  • Fake accounts.
  • Four people typing SOLD.

Four people typed SOLD. Who actually got it?

Somebody posted a Batman in March. You’re still scrolling.

No more Facebook. No more groups full of phone numbers with nothing behind them.

You’re not paying for access to a WhatsApp chat or a Facebook group. You’re paying for a real platform built to run your business.

What’s next

Watch dealing has run on group chats, comment threads and phone numbers for too long. Soda replaces all of it with one modern platform: faster deals, real accountability, and the tools your business actually needs. Built by watch dealers who’ve lived every one of these headaches.

  1. 01Modern

    Built for how dealers work today.

  2. 02Effective

    Every feature saves time or protects a deal.

  3. 03Accountable

    Verified businesses, real names, real track records.

Live auctions

Real bidders. Real names.

  1. Live bidding in your own time zone. Every bidder is a verified dealer, shown by real name, company and rank.
  2. Big bid buttons, one tap. A bid in the final seconds? Everyone sees it instantly, and the clock shows Extension active.
  3. Soft close: bids in the last 60 seconds add 60 seconds, so nobody gets sniped. Bids are binding, and a winner who doesn’t complete gets a strike.
LiveEnds 21:30 your time (EDT) · 09:30 HKT
September 2024 Patek Philippe Aquanaut Chronograph Orange

September 2024 Patek Philippe Aquanaut Chronograph Orange

5968A · Unworn · Full set

Verified bidders only

Time left

1:35

Bids in the last 60 seconds add 60 seconds

Current bid

$124,000 USD

12 bids · 6 bidders · 41

Bid history · every bidder shown

Aisha Rahman (Crown & Crystal)Owner18s$124,000 USD
Marco Bianchi (North Dial)Employee41s$122,000 USD
Aisha Rahman (Crown & Crystal)Owner1m$120,000 USD
Bid $125,000 USDSet max bid

Bids are binding. Failing to complete a won auction results in a strike.

Verified track records

No more reference checks.

Stop posting “reference check” in groups and waiting for replies. Every dealer on Soda is verified. Open any profile to see their deal history, reviews, vouches and reliability, instantly.

  1. Before: “Reference check on @…” posts in the group, then hours of waiting for replies.
  2. Now: tap any dealer’s name. Their verified profile opens.
  3. Deals completed, completion rate, rating and member since, right at the top.
  4. Tap Vouches to see exactly who vouches for them, including dealers you follow.
RM

Watch Dealers Worldwide · Buy & Sell

Ryan Mitchell7h

Reference check on @Omar Haddad please 🙏 Buying a Rolex 326938 from him today, he wants the wire first.
623 comments

Most relevant ▾

TW

Tony’s Watches

👀 following

6hLikeReply

JT

JL Timepieces

Never dealt with him, PM me

5hLikeReply

SD

Sam Dorsey

Reference check on @Omar Haddad too, he DM’d me

3hLikeReply

RM

Ryan Mitchell

anyone?? bump 🙏

1hLikeReply

Real names. Real search.

On Soda, no more RLX, r0yal 0ak or prices spelled out in emoji just to get a post approved. Write the real brand, the real model and the real price, and find anything instantly. Still posting in your groups? Quick Copy writes the group version for you.

  1. Dealers write r0yal 0ak, P@tek and prices in emoji just to get a post through.
  2. Here, you write the real brand, the real model and the real price.
  3. Every watch becomes a clean listing: year, set, condition, links and a price in USD.
  4. Search “Royal Oak” and every match is right there. No scrolling, no guessing.

Search works because everyone writes the same, real names.

In the group
LT

Luxury Watch Trade Group

Liam Tremblay2h

RLXgmt-master ii🔥f/s,2019card

APr0yal 0akdual time 39mm26120STwhite,pm for price

P@tekannual chronograph5905/1A-001available4️⃣4️⃣,1️⃣0️⃣0️⃣

May 2019 Rolex GMT-Master II
November 2010 Audemars Piguet Royal Oak Dual Time 39mm
May 2022 Patek Philippe Annual Calendar Chronograph
931 comments

Most relevant ▾

SD

Sam Dorsey

Still available?

1hLikeReply

KL

Kevin Lau

Interested

45mLikeReply

On Soda
November 2010 Audemars Piguet Royal Oak Dual Time 39mm

November 2010 Audemars Piguet Royal Oak Dual Time 39mm

26120ST.OO.1220ST.01

Year
Nov 2010
Set
Full Set
Condition
Very Good
Bracelet / strap
Full links
$27,000 USDShipped
LTLiam Tremblay(North Dial)Owner
Royal Oak
Filters

2 exact matches from verified dealersExact matches

Search that works

One search bar for watches, references, dealers, accessories and your own deals. Type a reference or a nickname and everything’s there, grouped, as you type.

In the groups

Scroll back a year to find it. Sold.

On Soda

Every match, grouped, as you type.

Quick Copy

Keep your groups. Lose the busywork.

Most dealers still post in WhatsApp and Facebook groups every day. Keep doing it, minus the camera-roll hunt and the retyping. Built by watch dealers, it writes every post the way dealers already post: short and to the point for WhatsApp, and for Facebook worked around the filters most groups use, so your post is far less likely to be held or removed.

  1. The old way: scroll through hundreds of photos to find the right watch.
  2. Then type the caption, fix the typo, and write it all again for the Facebook group.
  3. With Quick Copy, tap WhatsApp or Facebook on any watch in your inventory. Copy photo, copy caption: two taps.
  4. Paste it into your group. Each app gets its own caption, Facebook spelling and emoji price included. Nothing is ever posted for you.
The old way 0 s

Recents 2,481 photos

Select

WhatsApp group

Very good condition Rolex GMT-Master II 116710LN, September 2007 card, papers only (no box), full links, all original. $11,250 USD shipped

Facebook group

RLX GMT-M@STER II 116710LN VERY GOOD CONDITION | SEP 2007 CARD | PAPERS ONLY FULL LINKS | ALL ORIGINAL 💲1️⃣1️⃣,2️⃣5️⃣0️⃣ USD shipped

With Quick Copy 0 s

Inventory

September 2007 Rolex GMT-Master II

September 2007 Rolex GMT-Master II

116710LN

$11,250 USD

WhatsAppFacebook

WhatsApp

September 2007 Rolex GMT-Master II

Very good condition Rolex GMT-Master II 116710LN, September 2007 card, papers only (no box), full links, all original. $11,250 USD shipped

Your original photo, no watermark

1 · Copy photo2 · Copy WhatsApp caption

WhatsApp group

Dealers Worldwide

Tony, JL, Andre, Rich, You

September 2007 Rolex GMT-Master II

Very good condition Rolex GMT-Master II 116710LN, September 2007 card, papers only (no box), full links, all original. $11,250 USD shipped

now

Facebook group

DO

Watch Dealers · Buy & Sell

Daniel OkaforJust now

RLX GMT-M@STER II 116710LN VERY GOOD CONDITION | SEP 2007 CARD | PAPERS ONLY FULL LINKS | ALL ORIGINAL 💲1️⃣1️⃣,2️⃣5️⃣0️⃣ USD shipped

September 2007 Rolex GMT-Master II

Verified payment & shipping details

Pay the right account. Every time.

  1. Payment and shipping details live in each company’s verified profile. Never sent in chat.
  2. Once a deal is agreed, both sides get each other’s secure, verified payment details instantly. Only inside the deal.
  3. Any change must be confirmed by the account owner by email, and your deal tells you if details changed. We never touch your money. You pay each other directly, by wire, crypto or however you already do. No cut, no commissions.

Deal D6218094 · 126715CHNR

May 2019 Rolex GMT-Master II

with Grace Leung (Harbour Horology)Owner

$37,800 USD

Agreed

Payment sent

Payment received

Shipped

Delivered

Completed

Verified payment details

Visible to deal parties only
BeneficiaryHarbour Horology Ltd.
BankHSBC Hong Kong
Account•••• •••• 4471
SWIFTHSBCHKHHHKH

Only use the payment details shown here. Soda will never send payment details by message.

Trade offers

Trade, don’t just sell.

Dealers swap watches every day. Now a trade is one binding offer: watches on both sides, cash either way, and one deal that tracks every step.

  1. Tap Offer a trade on any watch that’s open to trades. Their watch goes on the You get side.
  2. Add what you give: one or more watches or accessories from your inventory, even private pieces only they will see.
  3. Balance it with cash either way. The summary shows both sides’ listed prices, so the offer is clear at a glance.
  4. They accept, decline or counter. Once accepted, it’s binding: one deal, verified details and tracking for both shipments.

Trade offer

To Liam Tremblay (North Dial)Owner

Expires in 48h

You get

March 2024 Rolex Sky-Dweller

March 2024 Rolex Sky-Dweller

336934

Very good · Watch only

Listed$22,050 USD

You give

Add from your inventory
August 2026 Rolex Datejust 36 Ombré Green Dial

August 2026 Rolex Datejust 36 Ombré Green Dial

126234

Unworn · Full set

Listed$15,300 USD

Cash difference

I pay themThey pay me

$0 USD

+ $6,750 USD cash

You get · $22,050 USD

You give · $0 USD

Binding once acceptedSend trade offer

Looking For alerts

Get the call the moment your watch is posted.

  1. Post what you’re looking for once: reference, years, condition, set, full links and budget. Straps, links and boxes too.
  2. When any verified dealer lists a match, anywhere in the world…
  3. …you’re alerted instantly in the app and by email. Before anyone else scrolls past it.

Looking For

Active

Posted by Liam Tremblay (North Dial)Owner

Patek Philippe Calatrava Pilot (New York Edition)

5522A

2014 or newerExcellent or betterAny setMax $41,000 USDNorth America or Asia

Alerts go out the moment a match is listed: in the app and by email.

Clients & CRM

Every client. Every want. Every follow-up.

Your client book, built into the platform you trade on. Every want is matched against your own stock and every verified dealer’s listings, so you know the moment the right watch lists. Pipelines, reminders, a calendar and profit on every watch, too. Included in every plan.

  1. Add a client in seconds: a name and a phone number is enough. Wrist and case size, taste, budget, VIP tier and birthday live in their private black book.
  2. Add what they want. It’s matched against your stock and the whole marketplace, and you’re alerted the moment a match lists.
  3. Offer it to them. The message is already written, in the trade’s voice. Send it from your own WhatsApp, Messages or email: you stay in control of every message.
  4. The card moves along your pipeline and the follow-up lands on your calendar. Nothing slips through.
RH

Robert Hale VIP

Collector · Client since 2021

Birthday March 14

Wrist

17.5 cm

Case size

39–41 mm

Loves

Rolex, Patek

Time zone

New York

Bought from you

3 watches

Lifetime value

$96,400

Last contact

12 days ago

Wants

Rolex Datejust 41 Wimbledon Jubilee

126334

2024 or newerExcellent or betterAny setBudget $16,000 USD

Only your business can see your clients. We never contact them.

Calendar & pipeline

Plan your week. Deals move themselves.

Every call, birthday, invoice and closing date on one calendar. And every offer, counter and sale on the marketplace moves itself through your pipeline. Nothing typed in twice.

  1. Your whole week at a glance: calls, client birthdays, invoices due, holds ending and deals closing, each in its own colour.
  2. Today tells you what to do next. Tick it off or push it to tomorrow. Add a reminder from any client, card or watch.
  3. A dealer makes an offer on your watch. The card lands in your Wholesale pipeline by itself, with the amount and who it’s from.
  4. Counter, agree, complete: the card follows the deal to Won, and your totals update with it.
Today Pipeline Calendar
This week
RemindersClosing datesClient datesInvoices dueHolds endingWants expiring
MonTueWedThuFri

9:00

10:00

11:00

12:00

13:00

14:00

15:00

16:00

Call Robert Hale

About the GMT

Closing: Daytona

Retail sale

Aiko’s birthday

Chase Sofia

Deposit for the Nautilus

Invoice due

Oliver Grant · $14,900

Meet Daniel Okafor

Trade-in appraisal

Hold ends

Royal Oak for Marco

Closing: Submariner

Wholesale

Want ends

Elena · Santos

Call Lakeshore

Price on the 126610LV

Want a walkthrough? See it live with our team in 15 minutes.

Book a demo

Invoices

Invoices in 5 seconds.

Close a deal and your invoice is already written. Buyer details, the watch, price and shipping load automatically. Review, send, done: no more paperwork piling up for later.

  1. The deal completes.
  2. Tap Create invoice.
  3. The buyer, the watch, the price and shipping fill themselves in.
  4. Review, send, done.

Deal D6218094 · 126715CHNR

May 2019 Rolex GMT-Master II

to Grace Leung (Harbour Horology)Owner

$37,800 USD

Completed
Create invoice

Meridian Time Co.

New York, NY 10019

United States

Invoice

INV-0142

Bill to

Harbour Horology

Attn: Grace Leung

Ship to

18/F, 88 Queensway, Admiralty, Hong Kong

Issued
Sep 28, 2026
Due
On receipt
Deal
D6218094
ItemAmount

May 2019 Rolex GMT-Master II

126715CHNR · Full set

$37,800 USD
Insured shipping$350 USD
Subtotal$38,150 USD
Total due$38,150 USD
Send invoice Sent

Reference database

A watch database that gets smarter every day.

Over 12,000 references from 38 brands built in, and growing, make posting faster and search sharper. Every new reference dealers add is verified by our team and strengthens the system for everyone.

  1. Start typing a reference: 126710BLRO.
  2. Matches from the catalog appear as you type, nicknames included.
  3. Want a head start? Tap Autofill from reference. It’s optional, and you can change anything.
  4. Every new reference dealers add is checked by our team, so the catalog grows for everyone.

New listing

Reference number

126710BLRO

From the catalog

  • 126710BLRORolex GMT-Master II“Pepsi”
  • 126710BLNRRolex GMT-Master II“Batman”
  • 126710GRNRRolex GMT-Master II
Autofill from referenceOptional. You can change anything.
July 2020 Rolex GMT-Master II Pepsi
Brand
Rolex
Model
GMT-Master II
Nickname
Pepsi
Case
40 mm · Oystersteel
Bezel
Blue & red ceramic
Movement
Calibre 3285
Power reserve
70 hours
Water resistance
100 m

Accessories & Parts

From missing links to rare OEM straps worth thousands. A dedicated marketplace for everything around the watch, with genuine vs. aftermarket always labelled.

  • Genuine or aftermarket on every item, and it can never be hidden
  • Search by the reference it fits: type 126610LN, see every part
  • Boxes by size and era, straps by size and lug width
  • Looking For works here too: “2 links for 126610LN”
Included in your plan

Accessories & Parts

Fits my watch: 126610LN
  • Straps
  • Bracelets
  • Links & clasps
  • Bezels
  • Dials & hands
  • Boxes

  • Rolex Oysterflex Strap · 21mm · Size M

    Available
    1 available
    Genuine or aftermarket
    Genuine
    Condition
    Unworn
    Fits reference
    126655
    $1,450 USD

  • Rolex Oyster Links · Fits 126610LN

    Available
    6 available
    Genuine or aftermarket
    Genuine
    Condition
    New / NOS
    Fits reference
    126610LN
    $450 USDeach

  • Rolex Medium Green Box · Modern (2005–2023)

    Available
    3 available
    Genuine or aftermarket
    Genuine
    Condition
    Used
    $350 USDeach

  • Ceramic Bezel Insert · Fits Rolex 126610LN

    Available
    12 available
    Genuine or aftermarket
    Aftermarket
    Condition
    New / NOS
    Fits reference
    126610LN
    $120 USDeach

  • Rolex Submariner Date Dial · Black · Fits 126610LN

    Available
    1 available
    Genuine or aftermarket
    Genuine
    Condition
    Unworn
    Fits reference
    126610LN
    $2,400 USD

Looking For

Accessory Wire ready

Rolex 2 Oyster linksfor 126610LN

Links, End Links & Clasps · Genuine only Anywhere

Security & trust

Safety isn’t a feature. It’s the foundation.

  • Thorough KYC & KYB

    Business documents, owner ID with a selfie and proof of address. Every application is checked document by document and reviewed by our verification team. Fake accounts don’t get in.

  • Locked-down payment details

    Encrypted, shown only inside an agreed deal, and every view is recorded. A change the owner didn’t make? One tap signs the requester out.

  • Strikes & active moderation

    Backing out of a deal or not paying for a won auction earns a strike, and repeat offenders are suspended. Every report is handled by real people.

  • Private contacts, neutral team

    Phone numbers and emails never appear on profiles or listings: dealers talk in the app, and contact details are shared only inside a confirmed deal. Our team doesn’t trade on Soda.

Everything in one place

Every tool a dealer uses in a day, built for dealers trading with dealers.

  • Marketplace & buying

    • Trending, live feed, region and brand views
    • One search bar for watches, references, dealers, accessories and your own deals
    • Advanced filters: set, condition, year, links, payment, shipping
    • One-tap Mark as Sold with a backup queue
    • Offers and counter-offers
    • Trade offers: watches on both sides, cash either way
    • Watching list with price-drop and ending-soon alerts

  • Selling & inventory

    • Listings in under a minute, with clear disclosures
    • Private inventory and one-to-one safe sales
    • Inventory manager with private cost, margin and export
    • Quick Copy: photo and caption for WhatsApp and Facebook groups in two taps, then paste
    • Accessories & Parts with quantities and lot prices
    • Boosts, plus free boosts from referrals
    • Shipped or + label shipping terms
    • Sell on your own Shopify store, eBay and Chrono24 (Team plan)

  • Auctions

    • Live auctions with real-name bidding
    • Max (proxy) bids and tiered increments
    • Soft close: bids in the last minute add time
    • Scheduled auctions

  • Deals & trust

    • Secure, verified payment & shipping details on every deal
    • Payment-detail changes confirmed by email
    • Deal records, tracking and packaging proof
    • Reviews, vouches, reliability scores and strikes
    • Disputes handled by our team
    • Middleman service on request

  • Business tools

    • Invoices in 5 seconds, in your own style
    • Clients & CRM: client book, wishlists matched to your stock and the marketplace, pipelines, calendar and reminders
    • Costs and profit per watch, with days in stock
    • Looking For posts with app and email alerts
    • Messaging with watches attached
    • Team accounts: every employee with their own login (Team plan)
    • Company page, dealer directory and follows
    • Price history and sold comps from real dealer deals
    • Transaction history with CSV and Excel export
  • Every trading feature on every plan.See all features

  • Run your whole business from one tab.

    Inventory, listings, auctions, Looking For, deals, invoices, other dealers’ stock and messages, all day long. No more Facebook groups, WhatsApp groups or paying other services to trade with dealers.

  • We never touch your money.

    Dealers keep paying each other by wire, crypto or however they already do. We’re not in the middle of payments, and we don’t take a cut.

  • Same business, 1,000× easier.

    Nothing about how you trade changes. Every part of being a dealer just gets faster, more modern and more convenient.

How we compare

Compare how dealers trade today with how they trade on Soda.

Soda
e.g. Moda
FeatureSodaFacebook & WhatsApp groupsRetail marketplaces
Verified businesses only
Yes: Every member
Partly: Group admins decide
No: Anyone can buy
Real names on every post and bid
Yes
No: Profiles can be cloned
Partly: Buyer details hidden
Listings go live instantly
Yes: No approval queue
No: Posts wait for admin approval
Not for dealer-to-dealer trade
Our team doesn’t trade on Soda
Yes
No: Admins see posts first, and often trade too
Not for dealer-to-dealer trade
Write the real brand and price
Yes
Partly: Filtered in some groups
Yes
One marketplace with every verified dealer
Yes
No: Dozens of groups, often paid, and you still miss things
Not for dealer-to-dealer trade
One search bar for everything
Yes
No: Buried posts and endless scrolling
Searches retail listings
Commission on your sales
None
None on member deals
Around 10%, dealer-reported
Live auctions with anti-sniping
Yes
Partly: Bids in comment threads
No: Not offered
Instant Looking For alerts
Yes
Partly: A separate WTB/ISO group
Partly: Buyer wishlists
Verified payment details inside every deal
Yes
No: Sent by DM
Partly: Held by the platform in escrow
One flat price
$80 USD/mo Solo, $150 USD/mo Team
Free groups; paid tiers up to $5,000 USD/yr + initiation
€199–€2,199/mo package + commission

Competitor details as of September 2026.

No fake groups. No copycat admins. Every dealer here is a verified business.

See how we compare

Book a demo

A short video call with our team. We’ll show you around and answer your questions live.

  • Live dealer-only auctions
  • Every dealer verified
  • Payment details you can trust

Two quick steps: enter your details, pick a time. We’ll take it from there.

  1. 1Your details
  2. 2Pick a time

Your details

Include the country code, e.g. +1 212 555 0100

Solo or team? (optional)

We only use these details to arrange your demo.

Pricing

No initiation fee. No commissions. One simple monthly price. Solo for one account. Team adds employee accounts and selling on your own Shopify store, eBay and Chrono24. Every trading feature is included on both.

Solo

For independent dealers.

$80USD/month
Billed monthly · cancel any timePay yearly and save $160 USD

No initiation fee. No commissions. One simple monthly price.

One account

Every trading feature included

  • Live auctions with real-name bidding
  • Marketplace, search & Mark as Sold
  • Secure, verified payment & shipping details
  • Looking For alerts by app & email
  • Watching: saved listings & auctions
  • Inventory manager with private cost & export
  • Clients & CRM: wishlists, pipelines & reminders
  • Price history from real dealer deals
  • Dealer directory, vouches & follows
  • Transaction history & shipping proof
  • Accessories & Parts marketplace
  • Referral free months & free boosts
…and much more

Every trading feature is on both plans. Team adds the items marked Team plan:

Marketplace & buying

  • Trending, live feed, region and brand views
  • One search bar for watches, references, dealers, accessories and your own deals
  • Advanced filters: set, condition, year, links, payment, shipping
  • One-tap Mark as Sold with a backup queue
  • Offers and counter-offers
  • Trade offers: watches on both sides, cash either way
  • Watching list with price-drop and ending-soon alerts

Selling & inventory

  • Listings in under a minute, with clear disclosures
  • Private inventory and one-to-one safe sales
  • Inventory manager with private cost, margin and export
  • Quick Copy: photo and caption for WhatsApp and Facebook groups in two taps, then paste
  • Accessories & Parts with quantities and lot prices
  • Boosts, plus free boosts from referrals
  • Shipped or + label shipping terms
  • Sell on your own Shopify store, eBay and Chrono24 (Team plan)

Auctions

  • Live auctions with real-name bidding
  • Max (proxy) bids and tiered increments
  • Soft close: bids in the last minute add time
  • Scheduled auctions

Deals & trust

  • Secure, verified payment & shipping details on every deal
  • Payment-detail changes confirmed by email
  • Deal records, tracking and packaging proof
  • Reviews, vouches, reliability scores and strikes
  • Disputes handled by our team
  • Middleman service on request

Business tools

  • Invoices in 5 seconds, in your own style
  • Clients & CRM: client book, wishlists matched to your stock and the marketplace, pipelines, calendar and reminders
  • Costs and profit per watch, with days in stock
  • Looking For posts with app and email alerts
  • Messaging with watches attached
  • Team accounts: every employee with their own login (Team plan)
  • Company page, dealer directory and follows
  • Price history and sold comps from real dealer deals
  • Transaction history with CSV and Excel export
See all features
Apply for access
For companies

Team

For companies with employees.

$150USD/month
Billed monthly · cancel any timePay yearly and save $300 USD

No initiation fee. No commissions. One simple monthly price.

Team: includes 5 seats for your staff (you’re not counted). Need more? Add 5 seats for $100 USD/month.
Sell on your own Shopify store, eBay and Chrono24

Every trading feature included

  • Live auctions with real-name bidding
  • Marketplace, search & Mark as Sold
  • Secure, verified payment & shipping details
  • Looking For alerts by app & email
  • Watching: saved listings & auctions
  • Inventory manager with private cost & export
  • Clients & CRM: wishlists, pipelines & reminders
  • Price history from real dealer deals
  • Dealer directory, vouches & follows
  • Transaction history & shipping proof
  • Accessories & Parts marketplace
  • Referral free months & free boosts
…and much more

Every trading feature is on both plans. Team adds the items marked Team plan:

Marketplace & buying

  • Trending, live feed, region and brand views
  • One search bar for watches, references, dealers, accessories and your own deals
  • Advanced filters: set, condition, year, links, payment, shipping
  • One-tap Mark as Sold with a backup queue
  • Offers and counter-offers
  • Trade offers: watches on both sides, cash either way
  • Watching list with price-drop and ending-soon alerts

Selling & inventory

  • Listings in under a minute, with clear disclosures
  • Private inventory and one-to-one safe sales
  • Inventory manager with private cost, margin and export
  • Quick Copy: photo and caption for WhatsApp and Facebook groups in two taps, then paste
  • Accessories & Parts with quantities and lot prices
  • Boosts, plus free boosts from referrals
  • Shipped or + label shipping terms
  • Sell on your own Shopify store, eBay and Chrono24 (Team plan)

Auctions

  • Live auctions with real-name bidding
  • Max (proxy) bids and tiered increments
  • Soft close: bids in the last minute add time
  • Scheduled auctions

Deals & trust

  • Secure, verified payment & shipping details on every deal
  • Payment-detail changes confirmed by email
  • Deal records, tracking and packaging proof
  • Reviews, vouches, reliability scores and strikes
  • Disputes handled by our team
  • Middleman service on request

Business tools

  • Invoices in 5 seconds, in your own style
  • Clients & CRM: client book, wishlists matched to your stock and the marketplace, pipelines, calendar and reminders
  • Costs and profit per watch, with days in stock
  • Looking For posts with app and email alerts
  • Messaging with watches attached
  • Team accounts: every employee with their own login (Team plan)
  • Company page, dealer directory and follows
  • Price history and sold comps from real dealer deals
  • Transaction history with CSV and Excel export
See all features
Apply for access

Refer a dealer: you both get a month free, and you get a free 72-hour boost. No limit.

Refer 12 dealers, get a year free.

How referrals work

You won’t be charged until your account is approved.

The Accessories & Parts marketplace is included in your plan. No extra listing fees.

Clients & CRM is included in every plan. No separate CRM to pay for.

Start on Solo and upgrade to Team in one click, any time.

Plans are billed in USD. Your bank may apply its own conversion rate.

Referral program

Refer a dealer: you both get a month free, and you get a free 72-hour boost. No limit. Their first month is free, and when they make their first payment, your month and your boost are on us.

1 month

free for you, plus a free 72-hour boost

1 month

free for them

No limit. Refer 12 dealers, get a year free.

DO
Daniel Okafor (Meridian Time Co.)Owner

Your company’s referral link

soda.watches/r/YOUR-CODE
I’m on Soda: every dealer is verified, so no more reference checks. Real auctions, real search (write Rolex, not RLX), accessories & parts, no commissions, no initiation fee. Join with my link and we both get a month free. soda.watches/r/YOUR-CODE
Apply to get your own link

Example only. Members share their real link from Referrals in the app.

  1. 1

    Share your link

    Copy your company’s link or code, or send it on WhatsApp in one tap.

  2. 2

    Their first month is free

    Every referred dealer goes through the same verification. Their free month starts when they’re approved.

  3. 3

    They pay, you get a month free

    When their first payment goes through, your next payment moves back a month and you get a free 72-hour boost. Free months stack.

Referral terms

FAQ

Questions, answered.

All questions

More answers in the full FAQ, and guides for watch dealers on our blog.

No more Facebook. No more groups full of phone numbers with nothing behind them. Just verified dealers, on a platform built to run your business.

Apply for accessBook a demo

Trade-only. Verification required. No initiation fee. No commissions.